Something that I have wanted to do for a long time is take a look at the web’s best About Us pages.Why? Because a good About Us page is veryhard to come by.Normally they are a boring, self-serving mix of me me me and us us us. But a they are so vital to your business. In fact, its usually the first place people look before they start to take you seriously. Get it wrong and you could be turning people off without even knowing it.In this post I am going to show you what I consider to be 12 of the best About Us pages on the internet. I’m going to go through them all, one by one, and show you what makes them so good.

What should a good About Us page contain?

I need to start this article by qualifying what makes an amazing About Us page. The reason for this is that some About Us pages look amazing but have terrible content whilst others look terrible but grab your attention immediately. The list I have compiled here are based on the fact that they:

• Get the point across
  First and foremost an About Us page has to get a point across. Everything else is completely useless unless the content and the layout is achieving a goal. That goal is to tell the user who you are by showing them what you can do for them or have done for others.
• Quickly direct you to useful content or people
  Some About Us pages spend the whole time talking about what it is that the company does and nothing about the staff members. Some do the opposite. Good pages should know why you are on the page and what you’re trying to find quickly.